The Only Way to Win:
The Private Voice

Jim Loehr


Every player's ultimate coach is himself. The private voice inside our heads that talks to us during matches--and in the rest of life as well. How do you want to script what that voice says? In his fourth installment in this Tennisplayer original series, Jim Loehr addresses that critical question talking about his work with developing young players (and persons) at his academy in Lake Nona, Florida. The topic of your private voice never came up in your lessons with your teaching pro? Maybe you need to listen to what Jim has to say!


Jim Loehr is a legendary pioneer in the field of human performance. An elite tennis player himself who still competes nationally in USTA events, Jim created the field of Mental Toughness training with his revolutionary study of elite pro players. He has been one of the most influential voices in tennis and tennis coaching for over 30 years, and is the author of multiple best selling books. He has expanded his influence far beyond sports with the creation of the Human Performance Institute where he and his staff have worked with hundreds of leaders in business, law enforcement, and military special forces. For the last decade he has also directed an academy for junior players helping young people learn what winning in life really means.


Leading with Character: 10 Minutes a Day to a Brilliant Legacy

We all want to become high impact leaders with a robust ethical and moral character, but getting there is a challenge. Dr. Jim Loehr's Leading with Character offers a succinct plan for developing your character as a leader and building a meaningful legacy through your life's work

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The Only Way to Win

In is new best selling book, Jim Loehr argues that winning with character is the only way to win. The book draws upon two decades of work with Fortune 500 executives; world-class athletes such as Monica Seles, Dan Jansen, and Eric Lindros, as well as other high achievers at his Human Performance Institute, and reveals surprising insights about achievement and motivation. Loehr finds that the blind pursuit of external achievement often results in emptiness, addiction, and, ironically, poor performance. It's not really about what you achieve, he argues, it's about who you become as a consequence of the chase.

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